Winnow Analytics: Statistical Data Mining and Predictive Analytical Solutions for your Business

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Analytics & Data Mining

In the areas of marketing, CRM, web, finance & supply chain

Metrics Consulting

Identification & definition of the right set of KPIs and setting up a data capturing and measuring system

Reporting Services

Dashboard design and development services that transform valuable enterprise data into shared information for insightful and timely decisions

CRM & Marketing Analytics

Cultivate profitable customers. Enhance marketing efficiency

Beyond clickstream analysis

Spend (Procurement) Analytics

Optimize sourcing and identify savings opportunities

Logistics & Supply Chain Analytics

Matching supply with demand

Featured Solution.

Behavioral Targeting

Each site visitor is profiled anonymously and made part of one or more cookie pools

The visitors are then targeted with products of high interest either on the site or by email or on shared networks

Featured Knowledge.

Airline Yield Optimization

Involves Demand Forecasting, Pricing, and Seat Inventory Control:

Forecast for day part, sector, leg, class

EMSR heuristics & dynamic probabilistic decision model to determine seat allocation thresholds

Unconstraining demand – EM algorithm

Dynamic pricing models to determine optimal ticket pricing. Where demand is a function of vector of prices and the time at which these prices are offered

News & Highlights

03 Dec 2008

Value of BI (analytics) in a recessionary economy

06 Aug 2008

Google launches 'Insights for Search'

10 Jan 2006

Thomas H Davenport writes on 'competing on analytics'

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